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ENHANCING MEDICAL EDUCATION
NOTE: Case Studies are redacted to protect client confidentiality. Background: As part of a billion dollar exhibitions and events company, our client was impacted by the CoVid-19 pandemic and downturn in its events business. But with challenges come opportunities, and the company’s leadership team recognized the possibility that it could expand its nascent e-learning business.…
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BRANDING FOR A NEW COMPANY LAUNCH
In 2001, Guido DiIorio became part owner of a paper-shredding and recycling firm called ACROA. It was apany, with a few employees, but had been operating since the 1980’s. DiIorio was interested in growing the business. After researching the market and discussing his goals for the business, we created a new brand, logo, and marketing…